Principles of Marketing - Technology Interactions

The Principles of Marketing course is a bottleneck course within the California State University System. This is due to the traditionally low pass rate, and the difficulty of enrolling in the course due to the large numbers of students taking the course. The redesign will address these bottleneck issues by redesigning the course to be100% online that incorporated a Quality Matters (QM) course redesign an review with the involvement of course designers.