Online Principles of Marketing Using Adaptive Learning

The Principles of Marketing course has been identified as a bottleneck course for the California State University. This is due in part because of the traditionally low pass rate, and the difficulty of enrolling in the course due to the large numbers of students taking the course. The redesign will address these bottleneck issues through the customization of an online textbook, self-paced learning guide tools and triggers. A detailed syllabus, step-by-step lesson plan and an online learning module through Moodle will provide a roadmap for students.