Principles of Marketing - Revamped for Student Success

The Principles of Marketing course is one of the highest in demand in registration numbers in our college with 7-10 sections being offered every semester, including a number of sections online. The previous course design created a bottleneck for graduation and may have actually detered students from concentrating in marketing or related business disciplines. Our objective is to reduce the number of failing (repeatable) grades in this required course through course redesign and increase interest in the marketing concentration. The redesign of this section proved to be effective in increasing engagement and reducing failing grades.